La Colmena

A trading education business with a real audience but no structured way to convert that interest into paying members. No paid acquisition funnel, no automated nurturing, and no path from free content to the paid BeeTrader membership.

Built the complete acquisition funnel from scratch:

• Meta Ads campaigns for cold audiences (interest targeting) and warm audiences (retargeting + lookalikes)

• Landing page with VSL (Video Sales Letter) optimized for lead capture and membership conversions

• Email nurturing sequences: value-first content leading progressively to the membership pitch

• Automated upsell flows from free subscribers to paid BeeTrader members

• GoHighLevel for CRM, contact management, and automation orchestration

• A/B testing on ad creatives and landing page elements

Funnel live and generating paid members.

• Cold-to-member conversion funnel fully operational

• Email open rates and click-through rates above industry average

• Specific CAC and conversion metrics to be updated

Shows the complete acquisition picture: paid traffic, conversion, nurture, and monetization. Not just the automation layer.