// Career Journey
From engineer to
AI GTM builder.
Industrial engineering at ABB and HP. Sabbatical across Southeast Asia. Relocated to Australia. Now building AI automation systems for B2B clients as a freelance consultant, and targeting Sydney for the next step.
Freelance · BNX Solutions
Freelance AI & Automation Consultant
BNX Solutions (Boost Normal Xperience) is my personal freelance practice. I work independently with B2B clients to design and build AI-powered revenue systems. Not a traditional agency, but a focused one-person operation delivering high-impact results. Projects include full commercial automation for Deloid Packaging, outbound prospecting systems, and RAG-based sales tools.
BuddyNomADS
Co-Founder, Meta Ads Agency
Started serving diverse clients: real estate (Dubai, Mexico, Bali), digital course creators, fitness and yoga coaches. Found the sweet spot in Amazon KDP: Meta Ads campaigns to boost book sales and Amazon ranking, plus review automation strategies. Managing ongoing client relationships 1+ year.
Sabbatical & Relocation
Career Break: Self-Education & Exploration
A deliberate decision to explore the world and reinvent myself. Traveled Southeast Asia for 3 months. Fell in love with Australia. Learned entrepreneurship, business, marketing, sales, digital products, and funnels by doing. Also co-created @buddynomads, a travel and diving community that grew into brand partnerships.
HP (Hewlett Packard)
Software, Automation & Data Engineer, 3D Printing Division
Worked inside DFactory Barcelona, HP's innovation hub for additive manufacturing (via LEITAT Technological Center). Part of the HP Factory Team operating a real production line using HP Multi Jet Fusion technology. Progressed from Software & Automation Engineer to Software, Automation & Data Engineer in 10 months.
ABB (Asea Brown Boveri)
Drives Application Engineer & PLC Product Manager
Started as intern in the Robotics and Motion Department, Drives Business Unit (RMDR). Manager Dani Gomà convinced senior management to hire me full-time based on my performance. At 23, became responsible for two product lines across all of Spain: ACS380 Drives and AC500 PLCs & HMIs. Bridged engineering and commercial strategy for OEM customers.