Digital Product Launch
80K in revenue on launch day
A fitness creator with 2M followers had the audience and the product but needed the complete technical infrastructure for a major digital launch. With that kind of scale, a technical failure on launch day is not recoverable.
Built and connected the entire technical stack before launch day:
• Landing pages on Systeme.io with optimized copy and conversion structure
• Payment gateway integrations and order bump setup
• Email marketing automations: pre-launch sequence, cart abandonment, post-purchase onboarding
• Full funnel architecture connecting ads, landing pages, payment, and email
• Load testing and full QA pass before going live
• Real-time monitoring during the launch window
80,000€ in revenue on launch. Zero technical issues during the launch window.
At scale, the infrastructure is what makes or breaks a launch. Reliability and preparation matter more than any individual feature.
Co-executed with partners. Responsible for the full technical build, funnel architecture, and launch-day execution.
Co-executed with partners.